SEO Is Not An Expense; It’s A Future Investment
Many organizations consider marketing techniques from the perspective of cost vs. return in today’s fast-paced digital economy. And although some marketing strategies are transactional and transient, SEO, or search engine optimization, is a long-term growth tactic. It’s becoming less of a misconception that “SEO is an expense.” The real thing? SEO requires a financial outlay. […]
Topical Relevance in SEO: How to Improve Search Rankings with Content Authority
The way Google evaluates content has evolved significantly. Instead of merely scanning for exact-match keywords, search engines now prioritize topical relevance in SEO, assessing how well your content aligns with a particular subject. This means your website needs to cover a topic in-depth, provide valuable insights, and establish a clear connection between related concepts. A […]
