Steps to Rank in Google Maps

If you are a small business in the local area who wants to grow your customer base, Google Maps is an awesome way for you to do so. In this artcle we discus the steps to rank in Google Maps.

Tip #1: Get Listed

One of the first things you need to do in order to rank high in Google Maps is to get your business listed. You can do this by creating a Google My Business page.
Make sure that all of your business information is accurate and up-to-date. You should also add photos and videos, as well as create posts that will help potential customers learn more about your business.
In addition to creating a GMB page, you should also make sure that your website is optimized for local search. This means including your city and state in your title tags, meta descriptions, and H1 tags.
You should also add schema markup to your website. This will help Google understand your business better and ultimately help you rank higher in the search results.
Finally, make sure that you are actively involved in your local community. This includes being active on social media and adding reviews and ratings to local directories.

Tip #2: Add Detailed Information

If you want to rank in Google Maps, it is important to include detailed information about your business. This includes your business name, address, phone number, and website.
It is also important to add categories to your listing. This helps potential customers find your business when they are searching for businesses in your industry.
Including images and videos in your listing can also help you rank higher in Google Maps. Customers will be able to see what your business looks like and get a feel for what you do.
Finally, make sure that your listing is up-to-date. Google favors businesses that have current and accurate information.

Tip #3: Use Keywords

If you want to rank higher in Google Maps, one of the best things you can do is to use keywords in your listing. When potential customers search for businesses like yours, using relevant keywords can help you show up in the results. This will improve SEO for your website
Think about the words and phrases that people might use when they’re looking for a business like yours. You can include these keywords in your business name, address, and phone number. You can also use them in your website content and social media posts.
Don’t stuff your listing with too many keywords, though. Google could penalize you for that. Instead, focus on using a few relevant keywords throughout your listing.

Tip #4: Get Reviews

If you want to rank higher in Google Maps, one of the best things you can do is to get more reviews. Google takes into account the number of reviews that a business has when determining its ranking, so the more reviews you have, the better your chances of ranking high.
There are a few different ways to get reviews. One is to simply ask your customers or clients to leave you a review on Google Maps. This can be done verbally or in writing (such as on a receipt or in an email).
Another way to get reviews is to offer incentives for people to leave them. For example, you could offer a discount or a free product in exchange for a review. Just be sure that you’re not violating Google’s policies by offering too much of an incentive, as this could get your business penalized.
Finally, make it easy for people to leave reviews by providing a link directly to your Google Maps listing. You can do this on your website, in emails, or even on printed materials like business cards.
Getting more reviews is a great way to improve your ranking in Google Maps. Follow these tips and you’ll be on your way to better rankings.

Tip #5: Include On-Page SEO

If you want to rank in Google Maps, on-page SEO is a must. Here are some tips to help you get started:
1. Choose your keywords carefully. Make sure they are relevant to your business and your location.
2. Use those keywords throughout your website, including in the title, header, and body of your pages.
3. Optimize your website for local search by including your city and state in your titles and tags.
4. Add photos and videos to your website and make sure to include keywords in the file names and descriptions.
5. Set up Google My Business and make sure all of your information is accurate and up-to-date.
By following these tips, you can give yourself a better chance of ranking in Google Maps.

Tip #6: Claim Your Listing

To claim your listing, start by searching for your business on Google. If you see an "Owner verified listing" badge, that means your listing is already claimed. If you don't see that badge, you'll need to claim the listing yourself.
Click on the listing and then scroll down to the "Are you the business owner?" section. Click on the "Claim this business" button and follow the instructions. Google will send you a verification code that you'll need to enter to complete the process.
Once your listing is claimed, take some time to update your information. Make sure your hours are accurate, your address is correct, and add photos and a business description. This will help potential customers get a better sense of what your business is all about.
Claiming and updating your business listing may seem like a lot of work, but it's worth it to make sure your business is easy to find online.

Tip #7: Make Changes Regularly

One of the best ways to improve your ranking in Google Maps is to make changes to your listing on a regular basis. This shows Google that you are an active business and that you are keeping your information up-to-date.
Some of the changes you can make include adding new photos, updating your business hours, or adding new services or products. You can also add new keywords to your listing to help people find you more easily.
Making changes to your listing on a regular basis is a great way to improve your ranking and attract more customers. So don’t be afraid to experiment and see what works best for you!

Conclusion

If you're looking to improve your ranking in Google Maps, there are a few things you can do. First, make sure your business is verified and that all your information is up-to-date. Second, encourage customers to leave reviews. The more positive reviews you have, the better. Finally, make use of Google My Business Insights to see how customers are finding you and what they're searching for. With a little effort, you can definitely improve your ranking and get more exposure on Google Maps. If you are not ready to do it alone its better to contact a digital marketing agency.