Social Media Strategy in 2021

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Social media presence has become the life of the majority of the population, especially during pandemic. Similarly, businesses also fall short without having a great social media presence. The average person reportedly spends nearly two hours on social media everyday. To have a better audience reach, it is imminent for your business to have the finest social media strategies. In 2018, around 2.65 billion users were using different social media platforms worldwide. The numbers are expected to grow around 3.1 billion in the year 2021. Social media is the place where the audience spend most of their time during a pandemic. Are you looking for ways to ramp up your social media in 2021. If yes, you are in the right place. Here are some of the best strategies for start-ups & business could benefit from in 2021.

Voice Branding

Anything your organization does- whether online, at events, or even internally- that is where you are displaying the brand voice. Let me make it more clear.
Brand voice is the selection of words, as well as the attitudes and values of the brand that is displayed to the target audiences, like customers, prospects and employees. Each social media platform is slightly unique in what content works and does not work. But your brand voice, tone and look should be consistent among all the social media platforms your brand is currently on. It is one of the best ways to know the reviews of our customers. How they perceive your brand and thus pivot the direction and tone a bit for development of our business. This builds long lasting relationships with our customers and expands our audience. It helps customers to easily identify and recognize our product. Here are some examples of consistent and clear brand voices on social media.
Coca-Cola- its brand message is easily identifiable and focuses on happiness and joy. They add a consistent tone of voice with that, which is customer friendly.

Contextual Meme Marketing

Memes are a social media manager’s best friend. Memes are a new trend of communication, a benchmark of virality, and a means to connect with reliable audiences. Memes are great at improving Brand engagement. Saksham Jadom, Founder of youngun India-a Meme marketing agency advises, “Memes are the pillar to everything that goes viral”. Forward thinking brands know that memes is the language that today’s customers speak and understand. Memes are the content currency online because memes are rising in popularity world wide. Memes culture has given birth to many social media trends and phrases like Netflix and Chill or “hey Girl”. S.S. Rajamouli, the director of Bahubali in an episode of Koffee with Karan had mentioned that he hadn’t realized the growing popularity of ‘Bahubali’ until he saw the flood of Memes.

Using GIFs for Business

We know that videos generate more engagement than photos on social media. Worldwide where we crave instant entertainment, there is another visual content format that increases engagement. The humble GIF. We can boost engagement, increase brand awareness and catch the attention of your audiences through these funny and informal videos. Though it doesn’t have much popularity in India , worldwide it's used for brand engagement.

Stories as a Content Format

More than 500 million users engage with Instagram stories, Facebook stories and WhatsApp stories everyday. Instagram stories are the one base for most micro sellers of social media especially during the pandemic. During the pandemic a large population started their own business without much investment through Instagram and Facebook. Stories from a great medium to share multiple short videos everyday. In addition to this, Instagram provided marketers the opportunity to run commercials and obtain actual business expertise in the field from Stories.

AR and VR- and Emerging Marketing Tool for Brands

Virtual reality and Augmented reality are the two tools that are going to rule social media users worldwide. Its biggest advantage is that it allows marketers to offer content and create rich, immersive and engaging experiences for consumers. Most of the top firms are adopting these technologies to engage better with users .
Virtual reality is when you are in a fully immersive environment (computer simulated and videos). VR gives the users the feeling of being in that environment, instead of the one they are at physically . Users feel like they are a part of something when they attend an VR event even at the comfort of their own home.
Augmented Reality is the overlaying of visual content with your existing environment using a device such as your smartphones through Apps- think Snapchat. Augmented reality can take branding materials like business cards and brochures to another level by adding a virtual component. Users can scan the printed materials to access more features of the product through the phone.

Customer Centric Gratitude Ads

A company’s focus should be customer-centric. Your customers are the heartbeat of your business, and that beat can start to flatline if you turn a blind eye to their wants and needs. Customer appreciation can improve brand perception. You should not underestimate the power of engaging with your clients and customers, not only during holiday season but throughout the year. The holidays are a time of connection. People gather with their loved ones and their colleagues to celebrate and to create shared memories. During these seasons you can appreciate the purchase of existing customers through a discount coupon.

Taking Advantage of Micro- Influencers

Micro – influencers are a great way to connect with a highly niche audience. They are more likely to engage with normal people and are genuine. They have more followers than celebrities. People are more likely to trust micro and nano influencers than celebrities nowadays. With their more humble background and individual interactions, they are better able to connect with their audiences on a personal level. Through micro influencers marketing can be done at a low cost and get high return.

Conclusion

During this pandemic the above trend has given a boost to social media marketing. The best way to realize the effect of social media marketing is to take a survey on social media influencing your customers and always engage with your customers.

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