Are you considering using social media to promote your tour company or travel agency? Do you know the best way to use it? Are you aware that some platforms are better than others at connecting you with potential clients? If not, this article will help guide you towards success by providing insight into the world of social media marketing and how it can be applied in the tours and travel industry. Don’t hesitate to experiment with different platforms and keep us posted about your progress! Today, it is no longer enough to rely solely on traditional marketing methods such as print advertising and television commercials to build awareness and drive traffic to your website or brick-and-mortar business. Travel businesses must embrace the new digital marketing techniques to keep up with the rapid pace of technological advancement, and in particular, make the most of social media marketing strategies. This article provides an overview of how travel agencies can use social media platforms to boost their online presence and get more traffic from search engines, resulting in more sales leads, more bookings and more revenue.
Optimizing your social channels
As your agency's social channels are public, it is essential to have proper profiles, optimized images, maps and written content. Ensure that your profile includes all necessary information, such as your company's mission statement, your services/products etc. You should also include links to all other social media channels that you're active on as well. While optimizing your social media channels is important, it’s equally important to manage these platforms so you don’t end up spending hours a day posting. Using a scheduling or management tool will help with organizing posts, monitoring comments and mentions and responding quickly to inquiries. For example, Hootsuite allows you to create different streams of updates based on specific keywords or hashtags so you can monitor conversations relevant to your brand without having to check every channel individually.
Create content for every social media you use
Keep in mind that having a Facebook, Instagram, Twitter, etc. presence is useless if you’re not consistently posting content on them. I recommend creating a schedule for every channel you use—post at least three times a week on each social network. This will ensure you’re staying active on all fronts while also giving your followers more opportunities to engage with you. If you can’t post three times per week, find a way to work it into your schedule; perhaps one day of the week could be social media day when you create content for all of your channels. Regardless of how often you post, make sure that what you do post is valuable and relevant to your audience (no one likes irrelevant ads). It’s important to note that you should never pay for likes or followers because they don’t necessarily lead to bookings. That said, make sure you are investing time and resources into growing your following by focusing on quality over quantity: Your best marketing asset is an engaged community who loves your brand!
Leverage Influencer Marketing
Let’s face it, traditional advertising channels such as TV and billboards have become a tad overused, boring even. Influencer marketing is one of social media’s greatest tools in terms of changing that. Use influencers to reach your target audience by leveraging their existing fan base on social media platforms like Instagram, Facebook or Snapchat. Influencers can drive engagement by recommending an experience or sharing their personal experience with your product or service. For example, if you are promoting a new hotel, you could ask an influencer to share their favorite view from one of your rooms. This type of content is highly engaging and keeps users coming back for more. They will want to book a room at your hotel after seeing how beautiful it looks through someone else’s eyes! If you need help finding influencers check out sites like Tapinfluence or Famebit which connect brands with popular bloggers who are looking for brand sponsorships.
Don’t forget about video marketing
Video is an increasingly popular way to show off your product, whether it’s a beautiful view or a cool new gadget. Even if you don’t have video production capabilities in house, there are plenty of apps available that can help you make high-quality video clips, even on your phone. Video marketing is an affordable way to boost awareness about your business; it’s best not to let competition beat you to it! Use these tips to make your videos stand out from the crowd: To achieve online success, companies must rely heavily on social media platforms like Facebook and Twitter. Most people today spend time online daily through their social media accounts – why shouldn’t they also check out your site while they’re there? If they see interesting updates from friends, family members or celebrities (yes – people still pay attention to celebrities), then you could catch their eye as well.