Keyword Research & Analysis
The mainspring or linchpin of any successful PPC campaign is keyword research. The best keywords are most likely to result in clicks and conversions or sales. Choosing the right keyword is an essential part where you must understand your customer’s predictions in terms of which they type into the search box. This is the best way to ensure that your ads show up at the right time and in the right place when they’re searching for the kinds of products or services you offer. Digital Triumphs will help you to acquire and organize your PPC keywords, in better targeting and more effective pay-per-click campaigns. The starting point for keyword research should be the website landing pages that your ads will be linking to and begin by scanning each page and harvesting relevant keywords from the text.