Acquisition
Here by setting high-level goals we need to reach the audience by tapping into bigger user bases to attract more customers. Go viral try to spread awareness about your product by taking advantage of its pull and that of similar products to penetrate the market. Don’t target everyone instead go for platforms where the most number of your ideal customers are present. Create a product by targeting an interested audience by giving them creative outputs Instead of expanding to a platform to find the most interested users.